This session took place on Thursday 13th March 2025
The Implications of Artificial Intelligence for Fundraising
ChatGPT only launched in Nov 22 and now has over 180 million users worldwide – an example of the explosive rise of artificial intelligence (AI). Just think of it, an ‘auto complete’ function, but an ‘auto complete’ function that is capable of passing university-level and professional exams. Very soon, every charity will be using it in areas as diverse as service provision, fundraising and governance. Even if they don’t, the very widespread use of AI in systems that impact their work will. Whether we like it or not, even with concern over the speed of its growth and influence, AI is here to stay and will fundamentally change the charity sector. Sooner than you think.
While larger charities have already begun to embrace this technology, it’s likely the greatest impact is going to be on smaller charities . This session by Jonathan Badger will provide a simple introduction to AI, look at some of the problems and risks associated with it (i.e. ethics and governance), discuss the likely impact it will have on charities now and in the future, and provide questions to ask yourself about how your charity should respond to this extraordinary opportunity.
The presentation can be viewed as a PPTX or PDF file.
About the Presenter: Jonathan Badger
Jonathan Badger Consulting offers consultancy based on over 35 years’ direct experience working in fundraising / development / advancement roles across the UK’s NGO, Health, Arts and Higher Education sectors – helping enable transformation for causes as varied as mental health, cancer research, access to education, academic excellence and the environment.
Services offered include fundraising strategy development and implementation (specialism in major/principle gift fundraising), international fundraising, case-for-support development, fundraising review and audit, interim posts, campaign feasibility and development, as well coaching for fundraising teams and volunteer boards.
